By both appropriate means and physical violence, from copyright infringement and desecration (Kuldova, 2016b) their site. Outlaw bikers, for instance the iconic Hells Angels MC making use of their trademarked “death head, ” openly think about the spots or logos they wear on the vests and tattoo on by themselves as sacred. If one were to desecrate the logo design, make enjoyable from it, copy it or touch it inappropriately, one is up for difficulty. I actually do maybe perhaps perhaps not desire to go here into information concerning the real biker subculture, that we have actually described somewhere else (Kuldova, 2016b, 2018). Instead, i would like to concentrate on the relationship of this bikers with their sacred spots, which can be instructive for the conversation of fetishism. The patch embodies the values associated with the bikers; it’s the materialization of the brotherhood ideology, codes of honor and alternate structures that are legal. In a television documentary, Outlaw Bikers, John Real, the previous president of Hells Angels Maryland, captured the effectiveness of the spot within the after manner:
I became the talk of this city, among the best dudes, we had been initiated as Hells Angels, most readily useful time of my entire life,
Just I became this monster, from just the jacket I wore as I changed that patch. We place that spot on and I also paid the cost. We sooner or later got arrested, We ultimately got charged … We fundamentally destroyed almost anything We owned, due to that spot, but i might accomplish that once again the next day. (Winterhalder et al., 2010)
The area isn’t only an embodiment associated with the biker value system that acts the reproduction and expansion associated with team, or perhaps a desired brand name with unique right, improved by pop-cultural mystique (think about The crazy One with Marlon Brando or Sons of Anarchy), but additionally collectively it may be regarded as a totem associated with the biker clan that is respective. But for a level that is individual for all it approximates more a fetish when compared to a totem, regardless of if collectively provided – it really is tattooed regarding the epidermis, used regarding the human anatomy, hanged all over throat, adorning nearly every product used, not forgetting the motorcycles. ( The interesting concern right here would additionally be: just exactly just How is it that the exact same object becomes a fetish for each person, and perhaps for various reasons, and may a subculture make a fetish, which fills different lacks for the users, with all the fetish being shared, the causes for the fetishization being various? ) The club insignia is just a fetish in its very own right, an item by having a transformative energy, an item that interpellates individuals into action, both collectively and independently. But unlike within the aforementioned situation, the interpellation is commonly recognized, celebrated and ritually reproduced. Exactly Exactly What Pietz referred to as:
The subjection associated with human anatomy (whilst the product locus of action and desire) towards the impact of specific significant material things that, although take off through the human anatomy, work as its controlling organs at a specific moments (Pietz, 1985, p. 10).
The spots need particular actions from their wearers, from behaving like brothers to respect that is showing one another and following the interior rules associated with the team.
Just like when you look at the above instance associated with the clothes that embody the ideology of Indian nationalism, the patched vests, too, are a definite materialization and reification of a ideology. By putting on these vests, the wearers objectively, materially, replicate this ideology, aside from whatever they may think internally. Up to now, the dwelling is therefore just like the above mentioned, therefore we could nevertheless state that the energy associated with area will not reduce against better knowledge, namely the fact they understand very well that in the long run the area is simply an item of material. Ergo, we’re able to nevertheless state that the spots work well properly due to this better knowledge (Pfaller, 2014). We must maybe not genuinely believe that the outlaw bikers naively think that a bit of fabric possesses very nearly magical abilities, and yet we realize they are prepared to fight, and also destroy, if some body dares to desecrate their sacred area – indeed, becoming an honor tradition where appearances matter, there clearly was small wonder (Kuldova, 2018). A recent event that took place in Germany additionally shows us which they obviously understand better: the football team SV Gremberg for the neighborhood unit (Kreisliga C) had been going to play against Leverkusen with regards to ended up that they’re playing around in “Support 81” tees utilizing the text “Red Army 81 Cologne aids Hells Angels. ” Leverkusen felt intimidated, as well as afraid, refusing to relax and play to start with; other people stated it was a scandal to commercially let Hells Angels endorse a club. The reaction associated with Hells Angels throughout the media that are social: “Do these folks think that an item of fabric, a T-shirt, can intimidate anybody, really? ”