Has Tinder destroyed its spark?

Has Tinder destroyed its spark?

Illustration by James Melaugh.

O n paper, it is a lot of fun become for a dating application. When you look at the seven years since Tinder’s entry about the dating scene in 2012, it offers gone from fringe novelty to intimate ubiquity; within couple of years of launching, it absolutely was seeing 1bn swipes on a daily basis. Other apps have similarly impressive stats: in 2018, Bumble’s brand that is global unveiled it had a lot more than 26 million users and a confirmed 20,000 marriages.

It’s a cry that is far the quite a bit less positive reaction Tinder received when it established. Numerous hailed it while the final end of love it self. In A vanity that is now infamous fair, Nancy Jo product Sales also went in terms of to recommend it might usher when you look at the “dating apocalypse”.

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